Honours Project

Project:

Application prototype developement

Duration:

8 months

Overview:

This work is still in progress, the development of a gamified app to encourage visitation and engagement. This project researched the best implementation of gamification to encourage different people to access galleries and encourage learning.

Software Used:

Figma
Mural
Microsoft Teams
Microsoft Forms

Identified Problem:

Interviews from galleries and surveying visitors revealed there is currently no interest in gallery application use. Researching gamification this project wanted to identify whether the implementation of gamification would bridge this gap.

My Responsibilities:

Background research
User research
Conducting Interviews
Stakeholder communication
Navigation
User flow mapping
Prototyping
User Testing

Project Process:

Define - understand the background of the prblem through literature and market comparison
Discover - understand the issue further, understanding stakeholder and user feedback
Understand problem - narrow in on the prblem from identified data
Develop - develop solution to the issue, refining the solution
Deliver - prototype that considers the issue

01 Define

This stage consisted of background literature research and market research to understand the background

Context Research:

It was identified through literature that there is a bias about who can and cannot attend the gallery, having classist expectations art is not seen as accessible for everybody.

Competitor Analysis:

Through competitor analysis of current gallery applications it was identified the core features and design.

02 Discover

This stage allowed to identify the main issues in gallery application use identified, informing the problem design stage.

Gallery Interviews:

An interview with Stills gallery and the National Galleries of Scotland was conducted, identifying visitors do not use gallery applications enough analytics showing very low engagement.

Surveys:

Surveys were conducted which confirmed there is little interest in application usage while in the gallery while at the same time showing that there is little knowledge about the applications themselves.

03 Understanding Problem:

Through understanding the background and context the main issues were identified:

current gallery apps arent engaging
users do not see the value in using an application while in the gallery
users have no knowledge about gallery appplications and their functions

Developing Solutions:

Understanding the problem, the solution of implementing gamification was proposed. Research identified that education applications implemeting gamification hold more user retention and are more engaging.

04 Develop

The development phase consisted of forming solutions for the current identified problem, involving ideation and refinement.

Planning Gamification:

Main gamification features were identified and implemented into common gallery application features in order to make them more engaging. This included: